Digital Marketing Specialist
About EvolvingDesk:
EvolvingDesk is growing in the IT industry, offering innovative digital solutions to help businesses thrive. We are looking for an experienced Digital Marketing Specialist to join our marketing team. In this role, you will drive online visibility, engagement, and lead generation across various digital platforms by developing and executing comprehensive marketing strategies.
Key Responsibilities:
- Plan, implement, and manage digital marketing campaigns across multiple channels, including SEO, PPC, social media, and email marketing.
- Conduct in-depth analysis of target audience, market trends, and competitors to optimize campaigns and increase ROI.
- Develop and manage content strategies for blogs, social media, and websites to ensure engaging, brand-consistent messaging.
- Monitor and optimize website performance using tools like Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs).
- Set up and manage Google Ads, Facebook Ads, and other paid advertising campaigns.
- Manage social media accounts, including content planning, audience engagement, and growth strategies.
- Track, analyze, and report on campaign performance metrics to drive continuous improvement.
- Collaborate with design and web development teams to ensure seamless brand integration across platforms.
- Stay updated on the latest digital marketing trends and tools to keep the company at the forefront of innovation.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, with a focus on SEO, PPC, and social media.
- Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools like SEMrush or Ahrefs.
- Strong understanding of marketing automation platforms like HubSpot, Mailchimp, or ActiveCampaign.
- Experience with content management systems (CMS) like WordPress and landing page creation.
- Excellent written and verbal communication skills.
- Strong analytical mindset and ability to make data-driven decisions.
Preferred Skills:
- Google Ads and Analytics certification.
- Familiarity with email marketing platforms and A/B testing.
- Experience with inbound marketing techniques and tools.
- Knowledge of conversion rate optimization (CRO) strategies.
- Experience in B2B marketing or in a SaaS environment.
Why Join EvolvingDesk:
- Competitive salary and comprehensive benefits package.
- Opportunities for career growth and professional development.
- Collaborative and innovative work environment.
- Work on exciting projects that make an impact in the digital landscape.
How to Apply:
If you’re a results-driven Digital Marketing Specialist eager to take on new challenges and drive impactful campaigns, we’d love to hear from you! Please send your resume and portfolio to [email protected].
EvolvingDesk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.